Reviewly.ai Logo
Sign Up

Monthly Google Business Profile Checklist: Optimize Your SEO

January 22, 2025
 by 
Domenick Arapi
Start Free Trial
Monthly Google Business Profile SEO Checklist

Maintaining an optimized Google Business Profile (GBP) is essential for any business looking to attract local customers and improve online visibility. By following a consistent monthly strategy, you can keep your profile active, relevant, and appealing to both customers and Google’s algorithm. Here's a comprehensive guide to ensure your Google Business Profile SEO is at its best!

Google Business Profile Checklist

1. Add Fresh Photos and Videos

Why: Google favors fresh content, and regularly uploading new media can boost your profile's ranking.

What to Do: Upload at least 3-5 high-quality photos each month featuring your products, services, team, or events. Add a short, engaging video if possible (under 30 seconds).

Pro Tip: Use seasonal or event-related photos to show that your business is active and current.

2. Post Weekly Updates

Google Business Profile SEO Checklist

Why: Consistent posts keep your profile engaging, improve user interaction, and signal to Google that your business is relevant.

What to Do: Publish one post every week highlighting offers, events, or updates. Include helpful tips or new product announcements.

Tips for Weekly Posts:

  • Event Posts: Promote workshops, community events, or upcoming sales.
  • Offer Posts: Share limited-time discounts or special promotions.
  • Product/Service Updates: Highlight new products or services.

Pro Tip: Use relevant local keywords in your posts to enhance visibility

3. Monitor and Respond to Reviews Promptly

Why: Engaging with customer reviews builds trust and can positively impact SEO.

What to Do: Aim to respond to reviews within 24 hours.

  • Positive Reviews: Thank customers and mention specific details from their feedback.
  • Negative Reviews: Address concerns professionally and offer solutions when needed.

Monthly Strategy: Review customer feedback to identify recurring themes and use them to craft future posts.

4. Publish a Q&A Section

Why: The Q&A section provides potential customers with valuable information and can boost your profile in related searches.

What to Do: Identify common questions and answer them directly on your profile.

Pro Tip: Include frequently asked questions (FAQs) and use keywords naturally in your answers to align with customer searches.

 alt=""

5. Analyze Google Insights for Performance Tracking

Why: Google Insights provide essential data on how customers find and interact with your profile.

What to Do: Review metrics monthly, such as:

  • Search Queries: Discover which terms are driving traffic to your profile.
  • Profile Views and Clicks: Analyze how often users engage with your profile.
  • Calls and Directions: Monitor the volume of customer interactions.

Pro Tip: Use high-performing keywords in your posts and updates to attract more traffic.

6. Refresh Product and Service Listings

Why: Keeping your listings updated ensures that customers are aware of your current offerings.

What to Do: Review product and service descriptions monthly for clarity, keyword optimization, and accuracy. Adjust for seasonal changes if necessary.

7. Maintain Consistency in NAP (Name, Address, Phone)

Why: Consistent business information across platforms builds Google’s trust in your business.

What to Do: Verify that your NAP details match across your website, social media, and directories.

Pro Tip: Update any changes promptly, especially if you've moved or changed contact details.

8. Conduct Competitor Analysis

alt=""

Why: Studying competitors helps you identify successful strategies and improve your own profile.

What to Do: Analyze top-performing competitors in your area to see what categories, Q&A content, and keywords they use. Incorporate similar strategies where applicable.

9. Request New Reviews Every Month

Why: Fresh reviews boost your profile’s credibility and visibility in search results. Make it easier for customers to leave reviews by creating a direct review link. Learn how in our post on finding a Google review link.

What to Do: Encourage recent customers to leave reviews, aiming for a steady flow each month rather than bulk requests.

Pro Tip: Personalize your review requests to increase the likelihood of customers leaving positive feedback.

10. Check for New Google Business Profile Features and Attributes

Why: Google frequently rolls out new features that can enhance your profile’s appeal.

What to Do: Regularly check for new attributes, such as “Online Appointments” or “Black-Owned Business,” and add any that are relevant to your profile.

11. Track UTM Data from GBP Links

Why: UTM tracking helps you understand how much website traffic comes from your GBP.

What to Do: Add UTM codes to your profile’s website link and analyze the data using Google Analytics to assess the effectiveness of your profile.

alt=""

12. Conduct a Category Check

Why: Correct categories help your business appear in relevant searches.

What to Do: Review your primary and secondary categories monthly to ensure they align with your current offerings.

Pro Tip: If you've added a new product or service, update your categories to reflect this change.

Summary Checklist:

  1. Upload Fresh Photos and Videos
  2. Post Weekly Updates
  3. Respond to Reviews Promptly
  4. Publish and Update Q&A
  5. Analyze Google Insights
  6. Refresh Product and Service Listings
  7. Ensure NAP Consistency
  8. Conduct Competitor Analysis
  9. Request New Reviews Monthly
  10. Check for New GBP Features
  11. Track UTM Data for Traffic
  12. Review and Adjust Categories

By following this monthly checklist, you'll maintain an optimized and active Google Business Profile that consistently attracts local traffic and engagement, helping your business stand out in local search results!

Reviewly.ai Logo

Grow Your Business With AI Assisted Online Reviews

interested in learning more about Reviewly.ai? book A one-on-one demo today!
Book A Demo
Share This Post On Social Media

Additional Posts You May Enjoy!

May 15, 2024
How To Boost Your Search Rankings Fast: 3 Proven Strategies

Three tried-and-true strategies to rapidly escalate your search rankings; unveiling the secrets to increased web traffic and business revenue.

November 15, 2023
 The Fastest Way To Authentic Customer Reviews

Trust has become the currency that drives consumer decisions. For small businesses, establishing and nurturing trust is paramount. This is when Reviewly steps in, a powerful ally that empowers small businesses to generate authentic customer reviews and engage meaningfully with customers. In this short but insightful blog, we'll explore the significance of constantly generating reviews, […]

September 11, 2024
The 3 Most Profitable Growth Strategies for Digital Marketing Agencies

Learn the 3 most profitable growth strategies for digital marketing agencies that can transform your business; discover the secrets now!

July 3, 2024
The Free Guide To Marketing Your Local Business in 2024!

Marketing for a local business has never been more crucial in today’s competitive environment. With the rapid evolution of technology and changing consumer behaviors, standing out from the crowd is essential. Whether you are a small café serving the local community, a boutique offering unique products, or a multi-location enterprise looking to expand your reach, […]

February 7, 2024
How To See My Google Reviews (And Manage Them)

Quick Recap On What Are Google Reviews Google Reviews, comprised of consumer ratings and comments on Google, play a pivotal role for businesses. They influence a company's online standing and how visible they are in search results. Good reviews often elevate a brand's trustworthiness, draw in new clientele, and enhance their position in search engine […]

December 20, 2023
How to Revolutionize Your Online Reputation Management

Where the virtual image of a business is as crucial as its physical presence, establishing an online presence has transcended beyond being merely advantageous to becoming necessary for success. This shift in the business playfield brings forth the crucial role of efficient online reputation management. If you are ready to revolutionize your online reputation, you've […]

© 2025 Reviewly, Inc