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How to Get More Google Reviews for Your Roofing Company

March 13, 2024
Domenick Arapi
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Roofer standing on Roof Infront of Google Logo

Seeking practical ways on how to get more Google reviews for your roofing company? Look no further. This article delivers straightforward, actionable steps to help you enhance your online presence and trust through sincere customer feedback. Discover how simple adjustments to your approach can lead to a significant increase in your Google review count.

By focusing on customer engagement and satisfaction throughout the roofing service process, you can encourage clients to share their positive experiences online. Implementing a systematic approach to requesting reviews, such as through follow-up emails or SMS messages, can greatly improve your chances of receiving valuable testimonials. Additionally, ensuring that your team is trained to provide exceptional service and to gently prompt customers for reviews can transform one-time clients into vocal advocates for your business.

Maximizing Google Review Potential for Roofing Services

Roofing business owner engaging with positive online reviews

Roofing companies, given the fierce competition in the roofing industry, should take advantage of Google reviews to differentiate themselves. When potential customers search for a roofing contractor, the online reviews and ratings significantly impact their decision-making process. Therefore, having positive reviews for your roofing company can make a substantial difference.

The timing of review requests is also a significant factor. It is beneficial to ask for reviews after the customer has fully experienced your service, typically once the roofing job has been completed. Moreover, delivering excellent customer service can organically increase the likelihood of customers leaving reviews due to the positive experience they’ve had.

Ideal Moments to Request Reviews

Asking for a Google review is most opportune after the roofing job has been completed and the customer has had a chance to assess their satisfaction.

Also, it is advisable to capitalize on moments of positive customer feedback by promptly requesting a review. This approach can lead to more authentic and favorable testimonials.

Crafting the Perfect Review Request

Personalization is paramount in crafting an effective review request. Here are some tips to keep in mind:

  1. Address the customer by name.

  2. Reference specific details from their service experience to show that you value their feedback.

  3. Keep your request brief and enthusiastic.

  4. Include a straightforward call to action guiding customers precisely to where they can leave their review.

By following these tips, you can increase the likelihood of receiving more online reviews from your customers.

Streamlining the Review Process for Customers

Direct link to Google review page on a mobile phone

Making the review process uncomplicated and transparent for the customer can boost the number of authentic reviews, encouraging greater participation. A great way to facilitate this is by incorporating custom Google review cards on your website. Options like floating buttons or animated graphics can enhance the ease with which customers can access the review page.

Providing clear step-by-step instructions on a one-page handout or directly including review links in emails and invoices also facilitates a straightforward review experience for customers. Furthermore, utilizing specialized review solicitation applications can support roofing companies in asking for reviews in a manner that is ethical and efficient, thereby enhancing the overall simplicity of the process for the customer.

Direct Links to Your Google Review Page

Consider offering direct links to your Google review page for a simplified review process for your customers. This can be achieved by utilizing QR/NFC technology, as provided by platforms like, or by leveraging the ‘Get More Reviews’ section in the Home tab of your Google Business Profile to obtain more Google reviews.

You could also employ the Place ID Finder tool on Google Maps or obtain a review link by searching your business on Google, clicking ‘Write a review’, and copying the URL from the address bar.

Integrating Review Prompts on Your Website

Incorporating review prompts on your website can also effectively motivate customers to leave reviews. You can strategically place a Google review button or link on your homepage and incorporate a pop-up window after a service is completed to prompt customers to leave reviews at times when their interest is piqued.

Personalizing feedback interactions using customer names and details from past interactions makes the process more engaging and can improve the likelihood of a review being left.

Responding to Customer Reviews: The Good and the Bad

Roofing company showcasing customer testimonials

Addressing both positive and negative customer reviews is a key aspect of online reputation management. Tools like and others can automate review responses while ensuring a personal touch is maintained, demonstrating attentiveness and value towards customer feedback. Prompt response to negative reviews can manage your online reputation and mitigate the impact of such reviews.

Incorporating SEO-friendly keywords in responses to reviews can aid in local SEO, leveraging Google’s algorithms which pick up on keyword contextual content in reviews and responses. Plus, publicly responding to reviews encourages further consumer review engagement, signaling to other customers that their feedback is valued and acknowledged.

The Art of Gratitude: Responding to Positive Reviews

Expressing gratitude for a customer’s business and their time spent leaving feedback is an important aspect of customer service etiquette when responding to positive reviews. Personalized responses to positive reviews, avoiding canned phrases, and signing off with a real person’s name demonstrates the human side of your brand.

Responding to reviews quickly and with authenticity strengthens relationships with both existing and potential customers.

Turning Negative Reviews into Opportunities

Though negative reviews can pose challenges, they can become opportunities if addressed appropriately. Maintaining professionalism and compassion when replying to negative feedback is essential for preserving customer trust. Companies should express empathy and avoid taking blame for issues outside their control while apologizing for any inconvenience caused.

Inviting customers for further private discussion about their negative review indicates a genuine willingness to find resolutions.

Leveraging Social Proof to Drive More Reviews

Social proof serves as a potent tool in online marketing. Public feedback tends to lean negative, so positive testimonials are essential to lessen the impact of bad reviews on a roofing company’s reputation.

Billboard of a roofing company

Using existing positive reviews enhances trust with potential customers by showcasing satisfaction from previous clients. This trust gained from positive reviews and company engagement encourages new customers to provide their own experiences, contributing to the company’s social proof and reputation. In fact, consumers trust online reviews as a reliable source of information when making purchasing decisions.

Showcasing Testimonials Across Platforms

Prominently displaying customer testimonials on your website’s homepage, landing pages, and service pages can enhance credibility and conversion rates, helping to leverage social proof. Also, utilize visuals such as photos and videos of completed roofing projects to showcase customer satisfaction on social media platforms.

Responding to a positive review and positive reviews shows potential customers that a brand is actively listening and cares about its reputation, reinforcing the quality of the brand to both consumers and search engines.

Celebrating Customer Stories

Highlighting customer stories can effectively stimulate the generation of more reviews. Here are some steps to follow:

  1. Create case studies based on customer testimonials.

  2. Detail how specific roofing problems were solved and the benefits experienced by customers.

  3. Use these case studies to demonstrate satisfaction and prompt others to review.

Also, visually demonstrate the impact of completed roofing projects through before-and-after photos on social media to encourage customers to share their experiences.

Enhancing Local SEO with Google Reviews

Google reviews play a substantial role in elevating Map Pack rankings and shaping traditional organic search results, which is crucial for local SEO. Google reviews with detailed text that mention specific services and experiences can enhance local SEO efforts, improving service relevance in searches and utilizing local search terms effectively.

Monitoring reviews can provide strategic insights such as tracking review volume and maintaining a rating above 4.0 stars, necessary for appearing in searches with ‘best’ or ‘top’.

Consistency in Business Information Across the Web

Maintaining consistent business information across the web is vital for local SEO. Consistent Name, Address, and Phone number (NAP) information across online platforms enhances a business’s online visibility and search engine rankings. Search engines like Google use NAP consistency as a trust signal to verify the legitimacy of a business, which can lead to higher local search rankings.

SMS Marketing : A Tool for Gathering Reviews

SMS marketing can serve as an effective instrument for accumulating reviews. Automated SMS templates with a simplified Google review link included can increase the efficiency and response rate of email campaigns designed to gather customer reviews.

SMS marketing for gathering roofing company reviews

Including a Google review link in SMS messages provides a constant opportunity for clients to leave feedback with minimal effort required from the company. By leveraging the immediacy and high open rates of SMS, roofing companies can engage customers shortly after the service completion when their experience is still top of mind. This immediacy can lead to more spontaneous and genuine reviews, reflecting the customer's true experience. Additionally, SMS marketing allows for personalization, which can make the client feel valued and more inclined to provide a review. With the majority of consumers using mobile devices, SMS becomes a direct line to potential reviewers, ensuring that the request for feedback is seen and acted upon promptly.

Timing and Segmentation for Maximum Impact

The timing and segmentation significantly impact the success of your review collection endeavors. SMS Review request messages should explicitly state that leaving a review will not be time-consuming to ensure customers feel that their time is valued.

Personalized SMS messages that reference specific customer experiences and convey the significance of a review can motivate customers to leave feedback. By tactfully scheduling the sending of these messages, for instance after a customer has had enough time to evaluate the quality of the roofing job, the likelihood of receiving a review increases. Segmenting your customer base can also play a pivotal role; for example, targeting those who have expressed high satisfaction or those who have had repeat engagements with your services. This strategic approach ensures that the requests are sent to those more likely to provide a positive and detailed account of their experience. Moreover, by monitoring the patterns in customer responses, you can continually refine your timing and segmentation strategy to optimize the effectiveness of your review solicitation process.

Transparency and Authenticity in Review Solicitation

When soliciting reviews, transparency and authenticity are of utmost importance. Transparency with customers when soliciting reviews is vital to maintaining the company’s trust and credibility.

Providing exceptional customer service and high-quality products naturally encourages customers to leave positive reviews for local businesses. It's important to let customers know that their feedback is not only welcome but also plays a crucial role in the continuous improvement of the business. This honest approach can help build a loyal customer base that feels valued and heard.

Furthermore, being authentic in how you ask for reviews—by acknowledging the customer's effort to provide feedback and ensuring there's no pressure to only leave positive comments—can foster a more trustworthy relationship. Customers appreciate when a business is genuine and not just seeking to inflate its online ratings. This transparency can lead to more meaningful and constructive reviews that can benefit the business in the long term.

Google Business Profile Optimization for Roofers

Google My Business (GMB), a free tool, enables businesses, including roofing business, to:

  • Manage their online presence across Google, including search and maps

  • Have a verified Google My Business profile, which is crucial to any roofing company’s digital marketing strategy

  • Allow homeowners to find the business online.

It’s important to select the primary category carefully as it influences how the business is displayed in search results. To learn more on how to fully optimize your Google business profile, visit the Google Business profile guide here!

Accurate and Complete Business Listings

Maintaining accurate and current business information on Google My Business is essential for enhancing visibility and search engine rankings. Regularly auditing and updating NAP details across all platforms, including business directories and social media profiles, is key to maintaining consistency.

Regular Updates and Google Posts

Frequent updates via Google Posts are necessary to keep your Google My Business profile up-to-date and relevant. You can use Google Posts within your GMB profile to promote your services, share valuable content, and directly engage with customers on your listing.

Crafting Google Posts with engaging visuals and a clear call-to-action can help attract potential customers and lead them to discover more about your roofing company’s services.

Proven Results From Roofing Company Maximizing Google Reviews

In the competitive roofing industry, gathering customer feedback and online reviews is crucial for business growth and reputation management. A recent campaign powered by focused on soliciting feedback from customers of a roofing company yielded impressive results, emphasizing the power of direct engagement. Out of 67 feedback requests sent to customers who had recently completed roofing jobs, a significant response rate was observed, with 38 customers providing initial feedback via SMS about their job satisfaction. This proactive approach not only highlights the willingness of customers to engage but also underscores the effectiveness of personalized outreach in gathering valuable insights.

Furthermore, this campaign led to the addition of twelve new 5-star reviews on Google, markedly improving the company's overall rating. This boost in positive online visibility was achieved with an 18% review rate, notably without the assistance of AI technologies, which suggests an even greater potential for enhancing customer feedback and review rates with the integration of AI-driven review solicitation strategies. These statistics not only showcase the direct impact of customer feedback on a roofing company's online reputation but also hint at the untapped potential of leveraging technology to amplify satisfaction rates and garner even more reviews.


In conclusion, Google reviews play a critical role in shaping the online reputation of your roofing business. From timing review requests correctly and crafting the perfect review request, to responding professionally to both positive and negative reviews, every step is crucial. Remember to leverage social proof, enhance local SEO, use SMS marketing, incentivize reviews ethically, and optimize your Google My Business profile to maximize your Google review potential.

  • Gathering Google reviews is essential for roofing companies in competitive markets, with best practices including optimal timing for review requests after service completion and personalization of requests to increase likelihood of customer feedback.

  • Streamlining the review process for customers through easy access like direct links, review prompts on websites, and using tools for solicitation boosts review quantity and engagement, which can impact SEO and customer trust.

  • Actively engaging with customer reviews by responding to both positive and negative feedback demonstrates attentiveness and can turn negative experiences into opportunities, while public responses and leveraging positive reviews as social proof enhance a company’s reputation and SEO.

Frequently Asked Questions

How can I make my roofing company successful?

To make your roofing company successful, focus on building a strong online presence, investing in CRM software, providing exceptional customer service, and implementing efficient project management. Additionally, offer a variety of services, create a competitive pricing strategy, network, build partnerships, and invest in marketing and advertising.

How should I respond to negative reviews?

When responding to negative reviews, it's important to maintain professionalism and show empathy towards the customer's experience. Apologize for any inconvenience and invite them for further discussion to find a resolution.

How can I leverage social proof to drive more reviews?

Showcasing customer testimonials across various platforms and celebrating customer stories through case studies and before-and-after photos can help you leverage social proof and drive more reviews. Try implementing these strategies to encourage more customers to share their experiences.

What role does Google My Business play in gathering reviews?

Google My Business plays a crucial role in gathering reviews as it allows customers to leave reviews for your business and enables you to respond to them, making it an essential part of your digital marketing strategy. Logo

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