How to Get More Google Reviews for a Multi-Location Business

Managing Google reviews for one location is hard enough. Managing them across two, three, or four locations? That's where most business owners throw their hands up and accept whatever reviews come in naturally — which, as we all know, usually means not enough good ones and too many bad ones.

But here's the thing: multi-location businesses have even more to gain from a strong review strategy than single-location ones. Every location is its own Google Business Profile, with its own rating, its own review count, and its own local search ranking. If even one location is underperforming on reviews, it's dragging down that entire market.

According to BrightLocal's 2026 Local Consumer Review Survey, 68% of consumers will only use a business with four or more stars, and 47% won't consider a business with fewer than 20 reviews. When you multiply those expectations across multiple locations, the stakes get high fast.

In this case study, we're breaking down how to get more Google reviews for a multi-location business by taking a look at how a fingerprinting company based out of Arizona used Reviewly.ai to grow Google reviews across all four of their locations — taking their combined review count from roughly 1,370 to over 3,100 in just over a year, with one location going from zero reviews to over 100.

The Multi-Location Review Problem

If you operate multiple locations, you've felt this pain. Your flagship location might have hundreds of reviews and a solid rating, but your newer or smaller locations are sitting there with a handful of reviews and no momentum. Customers searching in those areas see a thin profile and choose a competitor instead — even though your service is exactly the same across every location.

The challenge boils down to bandwidth. You can barely keep up with operations across multiple sites, let alone implement a review strategy at each one. Staff at different locations have different levels of follow-through. Some locations ask for reviews, others forget entirely. The result is an inconsistent online presence that doesn't reflect the consistency of your actual service.

This is exactly what the fingerprinting company in our case study was dealing with. They had four locations across Arizona, each at a different stage of growth. Some had a decent review base, one had none at all. They needed a system that could work across every location without requiring a different process at each one. That's when they turned to Reviewly.ai.

The Solution: One System, Four Locations

The fingerprinting company signed up with Reviewly.ai and connected all four of their Arizona locations to the platform. Their process is simple: at the end of every week, they upload a CSV file of all the clients they serviced across their locations. From there, Reviewly.ai takes over — automatically sending SMS feedback requests to each customer.

Happy customers are guided to leave a Google review with AI-assisted review drafts that make it easy to write detailed, genuine feedback in seconds. Customers who had a less-than-great experience have their feedback captured privately, giving the business a chance to address concerns before they become public negative reviews.

There's still a small amount of manual input involved — someone needs to upload that weekly CSV — but the actual review generation, follow-up, and response process is fully automated. One upload per week, across all locations, and the system handles everything else. It's a review management approach built for multi-location businesses that doesn't require dedicated marketing staff at each site.

The Results: Location by Location

Here's where the numbers tell the story. Each location saw significant growth, but the details reveal just how versatile this approach is — whether a location starts with hundreds of reviews or literally zero.

Location 1 — The Established Flagship

This was their biggest location, already sitting at 531 Google reviews with a 4.9-star rating when they joined Reviewly.ai.

Before: 531 reviews, 4.9 stars After: 1,140 reviews, 4.9 stars — a 115% increase

The platform sent over 18,000 feedback requests from this location alone, generating nearly 5,900 responses. A massive 96% of all reviews came in at 5 stars. With 356 feedback requests going out just this month and an annual projection of over 2,200 responses, this location's review growth shows no signs of slowing down.

Location 2 — The Growing Market

This location had a smaller footprint, starting with 214 reviews and a 4.9-star rating.

Before: 214 reviews, 4.9 stars After: 594 reviews, 4.9 stars — a 177% increase

Nearly 12,000 feedback requests generated over 4,200 responses, with 97% of reviews hitting 5 stars. This location nearly tripled its review count, giving it the kind of online presence that competes with much more established businesses in the area.

Location 3 — Starting From Zero

This is the most impressive transformation. When this location joined Reviewly.ai, it had zero Google reviews. None. For a new location, that's a major disadvantage — customers searching in that area would see an empty profile with no social proof whatsoever.

Before: 0 reviews, no rating After: 108 reviews, perfect 5.0-star rating

With over 7,800 feedback requests sent and nearly 1,400 responses collected, this location built its entire online reputation from scratch in just over a year. And 99% of those reviews are 5 stars. For any business owner who's ever opened a new location and struggled to build credibility, this is proof that it doesn't have to take years — it just takes the right system.

Location 4 — The High-Volume Operation

This location was already their strongest review performer, starting with 628 reviews.

Before: 628 reviews, 4.9 stars After: 1,323 reviews, 4.9 stars — a 111% increase

Over 21,900 feedback requests and more than 7,200 responses make this the highest-volume location in the system. With 96% five-star reviews and an annual projection of over 3,200 responses, this location is on pace to hit 2,000 reviews in the near future.

The Combined Impact

When you add it all up across all four locations, the numbers are staggering:

• Before Reviewly.ai: ~1,370 total Google reviews
• After Reviewly.ai: 3,165 total Google reviews — a 130% increase across the board
• 60,000+ feedback requests sent in just over a year
• 18,700+ total customer responses
• All four locations maintaining 4.9–5.0 star ratings
• 96–99% five-star review rates at every single location

And all of this was accomplished with a single weekly CSV upload. No dedicated review manager at each location. No staff training programs on how to ask for reviews. No inconsistency between sites. One process, replicated across four locations, delivering results at every single one.

Why This Approach Works for Multi-Location Businesses

Multi-location businesses face a unique set of challenges when it comes to reviews, and this case study highlights why a centralized, automated system is the answer.

Consistency across locations. The biggest struggle for multi-location businesses is maintaining a consistent customer experience and online presence across every site.

With Reviewly.ai, every location follows the same automated process. The quality and frequency of review requests doesn't depend on whether a particular location manager remembers to ask — it happens automatically for everyone.

New locations get a head start. Opening a new location with zero reviews puts you at a massive disadvantage in local search.

As we've outlined in our guide on how reviews impact SEO, Google factors review quantity, quality, and recency into local rankings. Location 3 in this case study went from invisible to credible in a year — 108 five-star reviews that immediately establish trust with potential customers in that market.

Scale without adding headcount. The beauty of this system is that it scales horizontally. Adding a fifth or sixth location doesn't mean hiring another person to manage reviews.

It means adding another location to the platform and including those clients in the weekly CSV upload. The operational cost of managing reviews across 10 locations is barely more than managing one.

Recency matters as much as volume. BrightLocal found that 74% of consumers only care about reviews written in the last three months.

Having 500 reviews from two years ago doesn't move the needle anymore. What matters is a steady, consistent flow of fresh reviews — and that's exactly what this automated system delivers, month after month, at every location.

The Real-World Business Impact

These aren't just numbers on a dashboard. For a fingerprinting company operating across Arizona, this kind of review dominance translates directly into business growth.

Think about the customer journey for someone who needs fingerprinting services. Maybe they need a livescan for a job application, a professional license, or a background check. They search on Google, and what do they see? Four locations, all with hundreds of reviews, all at 4.9 to 5.0 stars. That level of consistency across multiple locations doesn't just build trust — it builds a brand. It signals to potential customers that this isn't just one location that got lucky with reviews. This is a company that delivers excellent service everywhere they operate.

That brand-level trust drives real revenue. Customers are more likely to choose a business with a strong review profile, more likely to drive a little farther to visit a location they trust, and more likely to recommend it to friends and colleagues. When every one of your locations shows up at the top of local search results with a wall of five-star reviews, you're not competing for customers anymore — customers are coming to you.

For multi-location owners, there's also a compounding benefit in Google Business Profile visibility. Each location with strong reviews strengthens your overall brand presence in the region. When someone searches for fingerprinting services anywhere in Arizona, chances are one of these four locations shows up first. That's market dominance — and it was built with a weekly CSV upload and an automated review system.

Key Takeaways for Multi-Location Businesses

If you're running a multi-location business and want to replicate these results, here's what this case study teaches us:

Centralize your review strategy. Don't leave reviews up to individual location managers. Use a single platform like Reviewly.ai that can manage all your locations from one dashboard with one process. Consistency in your review strategy leads to consistency in your results.

Prioritize your weakest locations. Your newest or smallest locations need reviews the most. As this case study shows, even a location starting from zero can build over 100 five-star reviews in a year with the right system. Don't neglect the locations that need the most help.

Keep it simple. This fingerprinting company doesn't use a complex integration or a dedicated marketing team. They upload a CSV once a week. That's it. The simpler your process, the more likely it is to actually get done consistently. If a weekly upload feels like too much, Reviewly.ai also offers direct CRM integrations through Zapier that can make the process fully hands-off.

Think about the brand, not just the location. When all of your locations have strong reviews, you're not just winning in local search — you're building regional brand authority. That's a competitive advantage that's incredibly hard for competitors to replicate.

Start now — reviews compound over time. This fingerprinting company has been on Reviewly.ai for just over a year. The results they're seeing today are the product of consistent effort compounding over time. The sooner you start, the sooner that flywheel starts spinning across all of your locations.

Ready to Scale Your Reviews Across Every Location?

This fingerprinting company turned four Arizona locations into a review powerhouse — over 3,100 combined Google reviews, 96–99% five-star ratings across the board, and a dominant presence in local search throughout the state. All with one weekly CSV upload and Reviewly.ai handling the rest.

Whether you're managing two locations or twenty, the system works the same way. One platform, one process, every location covered. If you're ready to stop leaving reviews to chance and start building a review machine that scales with your business, get started with Reviewly.ai today!