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37 Essential Online Review Statistics for Businesses in 2024

May 24, 2024
Domenick Arapi
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37 Review Statistics

Sure, you could ignore the online chatter about your business, but let's not forget that we're in 2024, where digital is king and consumers have the power. Online reviews are no longer just opinions, they're game-changers, impacting the way consumers perceive your brand. Even one online review can make, or break, your reputation!

With 75.5% of consumers putting their faith in these reviews and 90.6% peering at them before making a purchase, can you really afford to turn a blind eye?

So, let's talk about the 37 essential statistics that could make your online reputation management a breeze.

The Rising Trust in Online Reviews

  1. 49% of consumers trust online reviews as much as personal recommendations. This shift underscores the growing influence of online feedback on potential customers. (TrustPulse)
  2. 91% of people aged 18 to 34 trust online reviews as much as personal recommendations. This indicates that nearly all young adults rely on reviews for purchasing decisions. (Luisa Zhou)
  3. 72% of consumers value negative reviews for their insights. Consumers are looking for authenticity, seeking both positive and negative experiences. (Search Engine Journal)​

The Role of Reviews in Purchases

Review Statistic 1 (online review)
  1. 93% of consumers are swayed by online reviews when making purchases. This underscores the role of reviews in guiding consumer choices. (Exploding Topics)
  2. 40 reviews are typically required for customers to form an opinion about a business. This indicates that consumers value quantity as much as quality. (Learn Hub | G2)​

Consumers' Reliance on Online Review Numbers

  1. 60% of consumers consider the number of reviews when choosing a business. This shows that quantity matters for credibility. (Review42)​
  2. The average consumer reads 10 reviews before trusting a business. This demonstrates that consumers take time to build trust. (Review42)​.

Millennials Vs Traditional Advertising

  1. 84% of millennials express a lack of trust in traditional advertising. This emphasizes the importance of online reviews for this demographic. ​(blog.hubspot)​​ (Wharton Magazine)​​ (Yocale)​
  2. Online reviews provide a dialogue, unlike traditional advertising. This shift in consumer behavior requires businesses to engage authentically. (LYFE Marketing)​​ (B&T)​.

The In-Store Review Check Habit

  1. 72% of consumers check reviews on their smartphones before making in-store purchases. This habit has transformed the in-store shopping experience. (Hostinger)​
  2. Consumers trust peer opinions, with 8 out of 10 checking online reviews in-store. This shows the growing reliance on reviews for real-time validation. (nchannel)​.

Social Media Review Conversion Stats

  1. LinkedIn reviews lead to 5.3 times higher conversions, Twitter reviews result in 8.4 times higher conversions, and Facebook reviews can boost conversions by 40 times. These numbers highlight the power of social media reviews in driving conversions. (Search Engine Journal)​

Reviews Influence Job Seekers

  1. 86% of employees and job seekers scrutinize company reviews before applying for a job. This emphasizes the impact of online reviews on employer branding. (glassdoor)​
  2. Positive reviews attract top talent and can enhance your company's reputation. This underscores the importance of maintaining a positive online presence. (zippia)

Acceptable Business Rating Threshold

  1. The threshold for an acceptable business rating is 3.3 stars. Businesses should aim for higher ratings to attract and retain customers. (Search Engine Journal)​
  2. 75.5% of customers trust reviews, with 90.6% always reading them before making purchasing decisions. This indicates that a positive reputation is crucial for business success. (Search Engine Journal)​

Popular Terms in Travel Reviews

  1. Renewable energy, LED light bulbs, and recycling are frequently mentioned in travel reviews. These keywords reflect a shift toward sustainability in the travel sector. (TrustPulse)
  2. These terms indicate customer priorities and can influence travel business practices. Businesses should align with these trends to appeal to environmentally conscious customers. (TrustPulse)

Trust of Young Adults in Online Reviews

Review Statistic 2
  1. 91% of young adults trust online reviews as much as personal recommendations. This trust reflects the importance of online reviews in shaping consumer behavior. ​ (TrustPulse)​​ (Website Builder Expert)
  2. Online reviews offer insights into what younger consumers value and expect. Engaging with this influential group can significantly impact business success. (Search Engine Journal) (TrustPulse)

ROI From Reputation Management Tools

  1. A 25% increase in revenue can be achieved with effective reputation management. This shows that actively managing online reviews has a tangible business impact. (statuslabs)​
  2. A 22% increase in customer retention is possible through proper engagement. This demonstrates the power of responding to customer feedback. (statuslabs)​
  3. A 15% decrease in customer acquisition costs can be achieved with effective reputation management. This further emphasizes the benefits of maintaining a positive online reputation. (statuslabs)​

Preference for Products With Many Reviews

  1. 60% of consumers consider the number of reviews critical when choosing a business. Quantity plays a significant role in building credibility and attracting customers. (TrustPulse)
  2. 40% of shoppers make purchasing decisions after reading just one to three reviews. This shows the power of reviews in driving sales. (TrustPulse)

The Unspoken Hotel Online Review Stats

  1. The average TripAdvisor review contains 688 characters, providing detailed insights for guests. This highlights the depth of feedback available through online reviews. (Exploding Topics)
  2. Expedia reviews often focus on sustainability and eco-friendly practices. This trend aligns with customer priorities for environmentally conscious businesses. (Exploding Topics)
  3. Yelp reviews are trusted due to their perceived authenticity, with nearly 27,000 new reviews every minute. This indicates the active community on the platform. (Exploding Topics)

Facebook Users' Fear of Fake Reviews

  1. 67% of Facebook users view counterfeit reviews as a major concern. The presence of fake reviews is impacting consumer trust.​ (Ipsos)
  2. Nearly half of U.S. internet users on Facebook echo concerns about fake reviews. This highlights the need for authenticity and transparency in online reviews. ​ (Ipsos)
  3. The fear of fake reviews is reshaping the online community, emphasizing the importance of trust. Businesses must prioritize honest communication to maintain customer confidence. ​ (Ipsos)

Use of Rating Filters by Consumers

  1. 72% of consumers use rating filters to search for businesses with a 4-star rating or higher. This underscores the importance of maintaining high standards. (TrustPulse)​
  2. 88% of consumers consider businesses with a minimum 3.5-star rating when using rating filters. This demonstrates the value of aiming for high-quality reviews. (TrustPulse)​
Review Statistic 3 (online review)

Consumer Expectations for Negative Feedback Response

  1. Over half of consumers expect businesses to respond to negative feedback within a week. This emphasizes the importance of timely and active management of a business's online reputation. (ReviewTrackers)​
  2. 45% of consumers are more likely to visit a business that responds to negative reviews. Properly addressing customer concerns can boost business engagement. ​(ReviewTrackers)

Business Response Impact on Consumer Perception

  1. 56% of consumers believe a business's response to reviews can change their perception of the business. A prompt response can greatly impact customer trust and loyalty. (TrustPulse)​
  2. Only 22% of consumers are likely to choose a business that doesn't respond to reviews. This highlights the importance of engaging with customer feedback. (ReviewTrackers)

Wrapping Up

So, grab your virtual quill and get cracking on those online reviews. In this 2024 digital landscape, they're your golden ticket to success. Engage with them, respond effectively, and watch your business flourish.

Remember, the customer isn't just king but emperor in this domain. So, make each review your personal Magna Carta, shaping your customer's experience and bolstering your brand's reputation.

Navigate these waters wisely, and you'll sail high on the seas of success!

Want to learn more about the importance of Google Reviews? Read the Full Blog Here!



Luisa Zhou

Search Engine Journal

Exploding Topics

Learn Hub | G2



Wharton Magazine


LYFE Marketing






Website Builder Expert


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