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How to Get More Reviews As a Nail Salon In 2024

February 21, 2024
Domenick Arapi
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Nail Salon Owner standing in front of her business

Nail salons thrive on good reviews, and as we navigate 2024, knowing how to get more Google reviews for your nail salon is key to success. Cut through the noise with smart, actionable tactics that we’ll uncover here, designed to amplify your own nail techs' review count and elevate your salon’s online presence, focusing on how to get more reviews as a nail salon in 2024.

Why Google Reviews Matter for Nail Salons

In the competitive nail salon industry, differentiation is crucial. Google reviews serve as a beacon, directing potential clients to your salon among numerous competitors. They wield significant influence on Local SEO for nail salon owners and businesses, shaping local search rankings and playing a pivotal role in the online success of a nail salon.

A happy customer showing a positive review on a mobile phone

But these powerful testimonials do more than just boost your visibility. Trust and credibility are vital in the business structure of the beauty industry, and Google reviews can help build them. Our Studies have shown that:

  • 93% of consumers have made a buying decision based on a online review

  • 89% of consumers read online reviews before making a decision

With these statistics, it is clear the power Google Reviews hold.

Boost Local SEO

How do Google reviews boost your local SEO rankings? Let’s delve into it. Google reviews have a powerful impact on local search rankings, so it’s important to leverage them effectively to steer your nail salon business towards online success. Positive reviews can highlight the skills of your own nail care technicians and attract more clients.

An important point to note is Google’s algorithm. It considers aspects like the number of reviews, the overall review score, and the recency of reviews to determine local rankings. So, a higher volume of positive, recent reviews can improve your salon’s visibility and make it easier for potential, new and existing clients, to find you.

Build Trust and Credibility

What happens when a client trusts your salon? They become loyal customers, they spend more, and they spread the word to others. How do Google reviews contribute to building this trust? Simply put, Google Reviews are an amazing way to showcase your nail salon’s credibility and gain the trust of potential customers.

Positive reviews have a tremendous impact on building credibility and trust among potential clients for nail businesses. A study by BrightLocal revealed that 87% of consumers used Google to evaluate local businesses in 2022, up from 81% in 2021. So, each positive review about your nail polishes and services can help attract more clients and build a strong and trusted reputation.

Gain Valuable Feedback

Google reviews serve as a powerful tool to gain valuable insights from the customer’s viewpoint. Such feedback is vital for the salon’s progression and prosperity. By reviewing customer feedback, nail salons and beauty salons can pinpoint specific areas of their service that may need enhancement, ranging from the quality of nail art to customer service and cleanliness. This can help them strive for excellence and provide the best experience for their customers.

Next, we’ll examine strategies to enhance your Google reviews.

Strategies to Get More Reviews As A Nail Salon

A nail technician providing exceptional service to a client

Accumulating more Google reviews for your nail salon may appear challenging, but with the right strategies, you can considerably amplify your review count, thereby bolstering your online presence.

Some of the most effective strategies include inspiring exceptional customer service, actively encouraging Google reviews, and using in-salon signage. By implementing these strategies, you can show clients that their opinion is valued and motivate them to leave positive feedback.

1 Provide Exceptional Service

The first step to getting more reviews for your own nail business? Provide exceptional nail services, including nail treatments. Delivering top-notch service in a nail salon involves excellent communication, thorough services like toenail trimming, shaping, cuticle care, and massage, as well as providing attentive and friendly service to clients. A skilled nail tech is essential for achieving this level of service.

Pursuing perfection in all facets of customer experience is a key success factor in the nail salon industry. Here are some strategies to help you achieve this as part of your nail industry business plan:

  • Develop tracking for customer satisfaction and sales

  • Maintain a pleasant atmosphere

  • Use high-quality products

  • Adhere to safety practices

  • Ensure your staff are well-trained

By implementing these strategies, you can increase customer satisfaction and motivate clients to leave positive Google reviews.

2 Ask for Reviews

Requesting a review may occasionally feel uncomfortable, but it’s a necessary step in gaining more reviews. To boost your salon’s online reputation, implement these powerful tactics:

  • Send personalized review requests via SMS

  • Ask for reviews on receipts

  • Strategically place ‘Rate us on Google’ signs in your salon

  • Show your commitment to customer satisfaction by responding promptly to reviews.

Remember to infuse your request for Google reviews with a warm and genuine tone. By reaching out through friendly channels like email or social media, and expressing gratitude for their feedback, you can make customers feel appreciated and increase the likelihood of a positive response.

3 Use In-Salon Signage

Tangible signs in your salon can effectively remind clients to post a review on Google. To make the most of in-salon signage for Google Reviews, ensure that the signs prompt clients to share their experience and showcase the salon’s star rating.

Creating a compelling sign with a QR code leading customers to your Google review page can make it easy for them to leave a review. And remember, keeping the content engaging and visually appealing will attract attention and motivate clients to take action.

Leverage Social Media to Drive Reviews

A social media post with positive reviews and happy customers

In our interconnected digital age, social media platforms have become a staple of our daily routines. As a nail salon owner, you can leverage these platforms to drive Google reviews for your salon, ultimately benefiting local businesses.

By sharing your Google review link on your salon’s social media platforms and engaging with customers online, you can encourage your followers to leave reviews and showcase their positive experiences. Let’s delve further into the specifics of achieving this.

1 Share Your Google Review Link

Disseminating your Google Review link on your social media platforms is a straightforward and productive method to motivate clients to post a review. You can easily motivate your existing clients to click on the Google Review link by:

  • Asking for reviews after positive interactions

  • Including the link in your marketing materials

  • Creating an easy-to-remember short URL

  • Using review services that help request reviews from customers who may not be tech-savvy.

You are free to share your Google Review link on all your social media platforms. Just remember to keep the content focused on reviews and avoid any unrelated topics. Also, refrain from offering payment for reviews, as this is against Google’s terms of service.

2 Engage with Customers Online

Interacting with clients online and addressing their comments and messages can foster relationships, which in turn encourages clients to post reviews. By embracing and encouraging customer feedback, and responding promptly to Google reviews, you demonstrate your commitment to client satisfaction.

To truly excel in customer engagement, nail salons should prioritize the following platforms:

  • Instagram

  • Facebook

  • Pinterest

  • Snapchat

These platforms offer the perfect stage to show acrylic nails, display stunning nail art and nail polish, share captivating videos, and interact with a thriving community of followers.

3 Showcase Positive Reviews

Showcasing positive reviews from satisfied customers on your social media platforms can be a great way to demonstrate your salon’s commitment to customer satisfaction. Here are some ways to do it:

  • Create engaging posts featuring customer testimonials and reviews

  • Show appreciation for positive feedback

  • Encourage customers to leave their own feedback on your Facebook page

By implementing these strategies, you can effectively showcase positive reviews and build trust with your target audience.

On Instagram, you can create visually appealing posts showcasing customer reviews using templates from resources like Wepik. And don’t forget about Twitter/X. By sharing a link post that directs followers to the positive Google reviews of your nail salon, you can amplify the great experiences your customers have had.

Responding to Google Reviews: The Do's and Don'ts

A business owner responding professionally to a negative review

Addressing Google reviews, whether positive or negative, is an essential factor in managing your salon’s online reputation. It shows that you value customer feedback and are committed to improving your services. Moreover, it’s important to avoid fake reviews as they can damage your salon’s reputation and credibility.

1 Thank Your Clients

Expressing gratitude to clients for their positive reviews can:

  • Demonstrate your appreciation for their feedback

  • Inspire others to post reviews

  • Strengthen customer relations

  • Boost both staff and customer happiness

  • Encourage a culture of gratitude leading to positive reciprocal behaviors.

You’re about to discover the best ways to personally thank the reviewer, show genuine appreciation, personalize your response, maintain a professional and optimistic tone, and reiterate your commitment to exceptional service.

2 Address Negative Reviews

Negative reviews may initially appear as setbacks, but they also present opportunities to showcase your dedication to resolving issues and enhancing customer experiences. By acknowledging the complaint, offering a sincere apology, suggesting taking the conversation offline to discuss details, and taking swift and appropriate action to resolve the client base complaint, the salon can demonstrate proactive problem-solving and customer care.

Transforming negative reviews into positive experiences is possible by:

  • Identifying the constructive criticism within them

  • Responding professionally

  • Utilizing calm and empathetic language

  • Avoiding excuses

  • Providing creative solutions to address the customer’s concerns.

3 Avoid Fake Reviews

Inauthentic reviews can harm your salon’s reputation and credibility, hence their avoidance is crucial. Posting fake reviews on Google can lead to legal risks and a damaged reputation, which may result in the loss of customers and revenue.

If you suspect a fake review, you should promptly flag it for Google’s investigation. Remember, maintaining authentic and genuine client feedback is crucial.

Utilize Review Management Tools to Get More Reviews As A Nail Salon

Review management tools can be a major advantage for your nail salon. They can help you monitor reviews, analyze feedback, and automate review requests, ensuring that you stay on top of your salon’s online reputation.

1 Monitor Reviews

A person using review management tools on a computer

Regularly checking your Google reviews is imperative to keep abreast of your salon’s online reputation and to swiftly tackle any issues. You can use tools like to stay on top of your Google Reviews for your nail salon.

By monitoring your Google Reviews at least once a week, you can stay informed and address any feedback promptly. It’s all about staying proactive and maintaining a positive online presence.

2 Analyze Feedback

Evaluating feedback from Google reviews can aid in pinpointing areas for enhancement and implementing changes to boost your salon’s services. Harnessing the power of feedback from Google Reviews can help elevate your nail salon by:

  • Analyzing the mix of positive and negative feedback

  • Recognizing strengths and areas for growth

  • Gaining valuable insights into customer perceptions of your business.

Remember, feedback is a gift. It’s an opportunity to understand your clients better and provide them with the services they truly want.

3 Automate Review Requests

Finally, automating review requests can simplify the process for clients to post a Google review post-appointment. With tools like or Birdeye, hair salons can automate review requests, sending out automatic feedback prompts to clients after their appointments, ensuring a smooth experience and proper business insurance against negative reviews.

Automated review requests can significantly benefit nail salons by amplifying the volume of reviews, elevating customer engagement, and potentially boosting salon revenue.

Key Takeaways

  • Google reviews are pivotal for nail salons, improving SEO and customer trust, influencing decision-making, and highlighting your salon’s reputation for potential clients.

  • Effective strategies to enhance Google reviews include providing exceptional service, directly asking for reviews, and using in-salon signage and social media platforms to engage customers.

  • Proactively manage your online reputation by responding to Google reviews professionally, using review management tools to monitor, analyze, and automate review requests to ensure consistent customer satisfaction.


Navigating the world of Google reviews might seem overwhelming, but with the right strategies and tools, it can be a game-changer for your nail salon. By providing exceptional service, engaging with customers online, and utilizing review management tools, you can increase your Google reviews, boost your online presence, and ultimately, enhance your salon’s success. Remember, each review is an opportunity to learn, improve, and connect with your clients on a deeper level. So, get out there, embrace the feedback, and let your salon shine brightly in the digital landscape. Logo

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