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Increasing Your Store's Location Reviews: A 5 Step Guide

October 18, 2023
Domenick Arapi
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Image of a clothing store. Location reviews can drive more customers to a retail location.

The absence of location-specific reviews can result in a loss of sales and recommendations, directing potential customers towards your competitors. Learn how to outperform your rivals by following five straightforward steps to increase location reviews. From our research, a staggering 93% of consumers have made a buying decision based on an online review. Failing to have location-specific reviews not only results in lost sales and recommendations but also drives more customers to your rivals.

In this blog, we will go through a simple 5 step guide on how to increase your store's location reviews. 

Enhance the Customer Experience: Focus on providing experiences that customers will want to share. 

An employee interacting with a customer

Although some factors, such as local demographics, geographical constraints, or even store layout, may differ from one location to another, implementing best practices such as efficient customer service, streamlined payment processes, and proactive communication can make the customer experience smoother and more convenient. By prioritizing the customer, not only do you foster loyalty and satisfaction, but you also increase the likelihood of receiving positive reviews, which can significantly impact your business's online reputation and visibility.

Familiarize Yourself with Review Platforms for Location Reviews

Image of apps

Various review platforms exist, and a lack of reviews on any of them can signal to customers and algorithms that your business may be untrustworthy or unpopular. Concentrate your efforts on platforms where your target audience is most likely to engage, such as Google My Business, social media, and traditional review sites like Yelp. Each platform has its own best practices, which can be found in their support or help center's.

Claim Your Business on Review Platforms: Customers will review your stores whether you’re aware of it or not.

 Claiming your business on review platforms shows that you value customer feedback and helps more people discover your business online. You can only verify specific information and respond to customers after claiming your business.

Request Location Reviews

Requesting for reviews is the fastest way to build your review count. 96% of SMS messages are read in under 3 minutes which makes it the best way to reach out for an invitation. Though if a number is not possible, email is the next runner up. Without an invitation, the reviews you receive will likely be from extremely satisfied or dissatisfied customers, which can skew your online reputation. Request reviews in-person, via text, or email, explaining how online reviews benefit your business and providing a link for easy completion.

Respond to Location Reviews

89% of customers read online reviews before making a decision. Responding to both positive and negative reviews demonstrates your commitment to customer service and can build trust within the local community. For multi-location businesses, online reviews can provide consistent performance feedback for store managers.

Online reviews are essential for attracting and retaining customers, especially for local businesses. By following this guide, you can increase the number of location-specific reviews for your stores, improve your online reputation, and ultimately, drive more sales and recommendations.

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